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Transformation Milestones
Immediate
Performance
Gains Within 30 days of launch, achieved record revenue through improved user experience and technical optimization.
Momentous Pivots to 6.4% Increase in Total Sales with Anatta’s Health & Wellness Expertise
Brand
Evolution
Successfully executed parallel rebrand and redesign initiatives, creating a cohesive digital identity aligned with growth goals.
Technical
Foundation
Implemented stable, scalable architecture supporting enhanced site speed, marketing agility, and subscription capabilities.
Subscription
Optimization
Migrated and enhanced subscription platform, improving customer lifetime value and retention metrics.
Leveraging the dedication, talent, and industry insights of our in-house digital team, alongside Anatta’s extensive experience in omnichannel platform technologies, and Shopify Plus’ robust platform, we were able to rethink the playbook entirely. This innovative approach ensures a 'clean sleeve' with minimal technical debt, setting a new standard in online retail experiences.
"
Amit Malhotra
CTO, buybuy BABY
- THE CHALLENGE -
Momentous Faces a Major Inflection Point
When Momentous approached Anatta, the Health & Wellness brand was at a monumental crossroads. Despite recent acquisitions and growing influencer traction, the brand faced a stark reality: their digital presence was either going to enable explosive growth or become a critical limitation.
Following an unsuccessful redesign and working with multiple agencies, Momentous needed more than just technical execution—they needed a strategic partner who could:
Industry
Before Anatta Partnership
- Unstable, inefficient codebase
- Underperforming subscription platform
- Poor user experience design
- Failed previous redesign attempt
- Limited ability to execute marketing initiatives
- Inconsistent brand identity
After Anatta Partnership
Health & Wellness
- 6.4% increase in Total Sales
- 2.9% increase in Conversion Rate
- 5.2% increase in Orders
- Enhanced subscription platform
- Streamlined technical foundation
- Cohesive brand identity
- Optimized user experience
- THE SOLUTION -
Strategic Partnership Driving Transformation
Momentous needed both immediate results and long-term strategic value. To accomplish both, Anatta developed a strategy that focused on three influential paths executed in parallel:
Technical Stabilization & Optimization
The foundation of transformation began with technical excellence:
- Implementation of Anatta's custom theme
- Migration to optimized subscription platform
- Enhanced site speed and performance
- Streamlined content management capabilities
- Improved technical scalability
Brand & Experience Evolution
Working closely with Momentous's branding agency, Anatta executed a cohesive site redesign:
- Collaborative design process
- Enhanced user experience
- Optimized conversion paths
- Improved mobile experience
- Strategic UX recommendations
Strategic Advisory
Beyond technical execution, Anatta provided experience-backed guidance:
- Health & Wellness industry insights
- Platform selection recommendations
- Growth strategy consultation
- Technical architecture planning
- Performance optimization strategies
Facing Delays in Operationalizing Your Digital Transformation?
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Results
The partnership between Momentous and Anatta demonstrated how strategic transformation can dramatically change a business’s trajectory. Within just 30 days of launch, Momentous’s new digital presence showed remarkable improvements across key performance indicators.
Performance Improvements
Contrary to typical post-redesign performance dips, Momentous saw immediate gains:
- 6.4% increase in Total Sales
- 2.9% increase in Conversion Rate
- 5.2% increase in Orders
- 7.2% increase in Revenue per Session
Milestones
Click to Discover More Partner Success Stories
- Navigate complex rebranding initiatives
- Stabilize and optimize technical infrastructure
- Transform their subscription experience
- Execute against aggressive timelines
- Provide strategic guidance in the Health & Wellness space
The stakes were particularly high as Momentous targeted an expedited launch date for their new website experience, requiring parallel execution of multiple complex initiatives.
Immediate
Performance
Gains Within 30 days of launch, achieved record revenue through improved user experience and technical optimization.
Brand
Evolution
Successfully executed parallel rebrand and redesign initiatives, creating a cohesive digital identity aligned with growth goals.
Subscription
Optimization
Migrated and enhanced subscription platform, improving customer lifetime value and retention metrics.
Technical
Foundation
Implemented stable, scalable architecture supporting enhanced site speed, marketing agility, and subscription capabilities.