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Milestones

Vuori Scales Operations with Anatta to Set a New Standard in Omnichannel Experiences

More Success Stories

Amit Malhotra

CTO, buybuy BABY

- THE CHALLENGE -

Vuori Aims to Scale Technical Operations for Rapid Growth

When Vuori approached Anatta through a competitive RFP process, the brand faced an urgent challenge common to rapidly growing enterprises: their technical capabilities needed to match their explosive business growth and ambition. Despite having strong leadership with enterprise experience, Vuori's ability to execute was constrained by limited engineering resources.

The brand needed a partner capable of:

• Scaling development velocity quickly
• Leading and managing complex enterprise integrations
• Supporting retail expansion initiatives
• Maintaining headless architecture
• Implementing sophisticated solutions

These challenges were amplified by Vuori’s difficulties recruiting talent in their local market, creating a pressing need for a comprehensive partnership.

Understanding Vuori's need for both immediate ramp-up and long-term scalability, Anatta deployed a comprehensive solution for resource augmentation. By providing pods of complete, cross-functional digital product teams, Anatta positioned Vuori to execute intensive technical initiatives while maintaining its current market momentum.

- THE SOLUTION -

Anatta's Resource Augmentation Model for Enterprise

Understanding Vuori's need for both immediate ramp-up and long-term scalability, Anatta deployed a comprehensive solution for resource augmentation. By providing pods of complete, cross-functional digital product teams, Anatta positioned Vuori to execute intensive technical initiatives while maintaining its current market momentum.

Anatta’s Engineering Leadership

Taking on the role of Technical Architect, Anatta began transforming Vuori’s technology stack through several key successful implementations.

Upgrading Vuori’s DTC Checkout Experience

Anatta led a major overhaul of Vuori's checkout experience with a sophisticated implementation of Shopify's Checkout Extensibility framework. This transformation encompassed multiple innovations while maintaining Vuori's high standards for user experience.

Enhanced Customer Experience Features

Anatta deployed multiple extensions to optimize the checkout flow and add additional value to the end users’ shopping experience:

• An advanced address validation system for accurate shipping information, with ongoing improvements to support apartment identification and reduce UPS correction charges
• International shipping capabilities with dynamic messaging
• Streamlined navigation through custom breadcrumbs and footer elements
• A unified one-page checkout experience, condensed from the original three-page format
• Integration of estimated delivery dates (EDD) through a custom third-party API implementation with behind-the-scenes data capture for all orders
• Enhanced gift options, including the ability to send orders as gifts

Advanced Discount Management System

To give Vuori full control over its promotional strategy, Anatta developed a custom discount management application. The app allows Vuori to easily create and manage multiple discount programs for different customer segments and events:

• Influencer-specific discount programs
• Customer loyalty discounts 
• Special member pricing

The system includes additional rules handling, such as:

Conditional payment method visibility (e.g., hiding Afterpay for gift cards)
Geographic shipping restrictions (e.g., express shipping limitations for specific regions)

Enterprise Systems Integration

With the goal of streamlining Vuori’s internal operations, Anatta architected and implemented a sweeping enterprise integration strategy. The strategy centered on three core areas:

ERP and Inventory Management

• Custom middleware development enabling dynamic ERP connectivity
• Efficient inventory management system supporting omnichannel operations
• Real-time data synchronization across platforms

Retail Systems Integration

• Seamless POS solution implementation supporting retail expansion
• Integration between online and in-store inventory systems
• Unified customer data across channels

Data Infrastructure Optimization

Anatta also significantly improved Vuori's data architecture through:

• Advanced API infrastructure design
• Optimized data sync pipelines with Algolia, featuring paginated API calls for improved reliability
• Custom solutions to manage Shopify API limitations during high-traffic periods
• Robust error handling and retry mechanisms for failed data fetches

Each integration was carefully orchestrated to maintain system stability while scaling functionality to match Vuori's growth.

Community Experience Development

Beyond core system upgrades, Anatta launched unique site features to bolster Vuori's community engagement initiatives and add additional customer touchpoints.

The major initiative of this work was a gated shopping experience that served Vuori’s V1, VIP community.

Key features of the portal included: 

• Capable of accommodating a large amount of traffic as Vuori’s influencer customer base grows
• Extended to also function as B2B and employee shopping portals
• Custom VIP community member reapplication and spending cap per user 
• Markdown merchandise management system

- BUSINESS IMPACT -

A Foundation for Upward Growth

The true measure of a partnership isn't just in immediate delivery—it's in creating sustainable competitive advantages. The engagement with Anatta transformed not just Vuori's development capabilities, but their fundamental ability to execute.

By combining Anatta’s technology leadership with development scale, Vuori gained the ability to tackle complex challenges while maintaining rapid growth. 

Today, Vuori continues expanding its retail presence as an innovative industry leader in Athleisure products—powered by a digital foundation that supports both Vuori’s goals and momentum. 

Milestones